Accenture Digital brings together industry-leading digital marketing, analytics and mobility services across industries and geographic markets Accenture鈥檚 Michael R. Sutcliff to lead Accenture Digital
NEW YORK -- (BUSINESS WIRE) --
Accenture (NYSE:ACN) has launched Accenture Digital, a new growth platform that integrates the company’s digital assets, software and services across digital marketing, mobility and analytics to help clients unleash the power of digital to drive growth and create new sources of value.
Accenture Digital will provide clients with a comprehensive portfolio of business and technology services – from developing digital strategies to implementing digital technologies and running digital processes on behalf of clients. Through the combination of Accenture’s analytics, mobility and digital marketing capabilities – including Accenture Interactive, a recognized leader in providing digital services to chief marketing officers – Accenture Digital will help clients leverage connected and mobile devices; extract insights from data using analytics; and enrich customer experiences and interactions.
“Digital has fundamentally changed the way our clients operate – from how they interact with customers, citizens and suppliers, to how they manage their employees,” said Pierre Nanterme, Accenture’s chairman and CEO. “To achieve long-term success, every business must become digitally enabled. We have invested significantly in Accenture Interactive, analytics and mobility, and we are now launching an integrated, end-to-end digital capability to help our clients compete in this fast-changing business environment.”
Accenture Digital, which brings together 23,000 professionals, will leverage the breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities – and its global delivery network – to help clients integrate digital into all facets of their organizations and transform their businesses.
“Our ability to work seamlessly across the entire digital landscape, combined with the depth of our industry expertise and our broad global footprint, gives us a powerful competitive advantage,” said Michael R. Sutcliff, the newly appointed group chief executive – Accenture Digital. “We have assembled the right people, with the right skills and capabilities, to make Accenture the ‘go-to’ company for anything and everything digital.”
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.
Accenture Interactive
Accenture Interactive helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive, which is a key part of Accenture Digital, offers integrated, industrialized and industry-driven digital transformation and marketing solutions. Follow @AccentureSocial or visit www.accenture.com/interactive.
Accenture Mobility
Accenture Mobility, now part of Accenture Digital, plans, implements and manages mobility solutions for businesses and public organizations 鈥